We leverage cutting-edge AI technology alongside our storytelling and film production expertise to create impactful video content for social media and feature films, delivering innovative branding solutions that elevate your brand's visibility.
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CONTENT PRODUCTION
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BRANDING
~ CONTENT PRODUCTION ~ BRANDING
AI in marketing and branding has changed the media industry by helping brands understand consumer behavior and preferences better. Data analytics allows your business to create personalized messages and campaigns that connect with specific audiences. AI also helps produce tailored content, improve ads, and predict market trends.
Video production has changed marketing by helping businesses share their brand messages more effectively. Using high-quality videos captures attention, stirs emotions, and makes it easier to understand your products or services. This engaging format boosts brand awareness and builds trust, which can lead to more sales. In a fast-paced digital world, using video can improve your marketing strategy, help you stand out from competitors, and achieve better results for your business.
Video Production ⟶
AI Branding ⟶
Pursue The Best.
Our Works
OUR WORKS
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OUR WORKS 〰️
Film and Television Productions
High Forces
Feature film starring Andy Lau, co-wrote by Yu Bai.
First hijack film in China .
Recently hit the theater on September 30th, 2024.
Gao Haojun, an international security expert, is hijacked by gunmen on the first flight of A380 airliner, and his blind daughter is one of the undercover hostages, a fact that he doesn't know.
The Substitute
Television series co-wrote, co-produced, co-acted, and co-directed by Yu Bai. It was covered by Variety as a show that “represents something of a genre stretch for Chinese content.”
Before her cosmetic surgery, Zhong Li was a poor waitress in a high-end club, yearning for a fancy life she couldn't afford. But as soon as she removes the medical gauze, Zhong Li realizes that her face has completely changed-she has just become a doppelganger of Lou Xiaoqian, China's #1 top star. But what she did not expect is the horror of discovering that Lou was a spy and she has taken her place. She has no one to turn to except herself.
Oceans Away
Documentary Series produced by Yu Bai.
A 14-episode documentary series commissioned by CCTV and shot in six cities across America, during Bai Yu's studies in Los Angeles. The series focuses on the full spectrum of lives of Chinese overseas students and entrepreneurs in the states, in collaboration with three-time Oscar-winning director Mark Harris.
Day of Redemption
Feature Film. Produced and acted by Yu Bai.
On the day of the deadline to repay their loan, the order a small lingerie company was waiting for is unscrupulously replaced with an offer to buy out their company by the former boyfriend of the company's owner.
Social Media Productions
In 2019, with the beginning of the pandemic, Palette Pictures has started a channel called Fit Foodie Baiyu, producing healthy lifestyle social media content, a traveling series named Walk With Me, about pursuing a low-paced, soothing lifestyle by sharing her travel stories around rural villages and foreign cities, as well as a cooking series known as Keto Foodie, about making keto diet based videos. Introducing at-home, healthy lifestyle recipes to the audience.
Walk With Me
A traveling series about pursuing a low-paced, soothing lifestyle by sharing her travel stories around rural villages and foreign cities.
Keto Foodie
A cooking series about making keto diet based videos. Introducing at-home, healthy lifestyle recipes to the audience.
The Awakened — Novel
2018 represented Bai Yu’s foray into fiction writing. She co-authored sci-fi novel, THE AWAKENED (《觉醒》) won the best novel award at the Water Droplet Awards (水滴奖), which was co-presented by Tencent and the China Science Writers Association.
The Company.
About Palette Pictures
Palette Pictures is a company that focuses on content marketing and media production. Started in 2009, Palette Pictures has been a world-leading production company, created more than 100 media productions and more than 300 pieces of social media content. This includes the recent theatrical release High Forces, the television series The Substitute, and other film and television productions. In 2019, with the beginning of the pandemic, Palette Pictures has started producing healthy lifestyle social media content, a traveling series named Walk With Me and a cooking series known as Keto Foodie.
The Creator.
About Yu Bai
Yu Bai is an actress-turned-writer, director, and producer holding an MFA degree in Producing from the California Institute of the Arts. As the founder of Palette Pictures, a company that focuses on film and television productions as well as social media content marketing, Yu Bai is focused on collaborating with U.S. filmmakers to develop and produce Hollywood-style genre films and high quality TV series for Chinese audience with international appeal. Projects she created, directed, or produced include recent theatrical release High Forces, starring Andy Lau, which she co-wrote and co-produced; Oceans Away, a 14-episode CCTV News documentary series focusing on the full spectrum of lives of Chinese overseas students and entrepreneurs, in collaboration with three-time Oscar-winning director Mark Harris; the feature film Day of Redemption, and the iQIYI TV series The Substitute. Variety described the show as one that “represents something of a genre stretch for Chinese content.” She has also produced over 50 short films, winning various short film awards in China, including a Best Picture Award at the Beijing International Short Film Festival in 2014. Her foray into fiction writing, the sci-fi novel The Awakened (觉醒), won first place in the full-length novel category at the 2018 Water Droplet Awards (水滴奖), co-presented by Tencent and the China Science Writers Association; a high-concept action film Crisis Route also known as High Forces, which she co-written and co-produced, will be released globally in September 30, 2024. Since the pandemic, she has produced more than 200 wellness travel videos and launched her WeChat channel 白羽的幸福小站 (fit foodie baiyu), sharing with the audience the mind-soothing nature and rural villages she found during my travels. She is on a mission to use my filmmaking experience to help people struggling with burnout learn a healthy lifestyle so they can be their best selves, feeling energized, confident, and sexy again.
